Snapchat launches its own version of Facebook ads’ Power Editor

 Snap Inc desperately needs ad revenue to redirect its sinking share price. So after a year of getting mercilessly copied by Facebook, Snapchat is returning the favor by launching its take on the Facebook ads Power Editor. This new “Advanced Mode” for its Snapchat Ads Manager lets big advertisers rapidly deploy complex ad campaigns with tons of creative variants. By allowing big… Read More

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Author: Josh Constine

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